Sports bettors in Connecticut have proven their dedication to America’s favorite game by putting their money where their hearts and minds are – on their favorite football teams.
Sportech Venues Inc., a division of Sportech PLC and provider of retail and online wagering opportunities throughout Connecticut, USA, is pleased to announce a successful kick-off to the NFL and College Football seasons. Through a partnership with Connecticut Lottery Corp., Sportech Venues is the proud retail operator of PlaySugarHouse Sportsbooks at nine Winners OTB and two Bobby V’s Restaurant & Sports Bar locations. With the football seasons underway, Sportech’s locations throughout Connecticut have been filled up with sports fans interested in winning big.
The early returns provide a bright outlook on sports betting handle and hold. Some sports bettors prefer to back their favorite teams through spread and moneyline wagers, whilst others enjoy the thrill of game and player props such as anytime touchdown scorer. A significant portion of football bettors prefer to take a swing on big wins with multi-leg parlays or even same game parlays that are offered through the PlaySugarHouse Sportsbook.
Paul Dionne, VP of Marketing for Sportech Venues, Inc. said: “We’ve been very pleased with the foot traffic we’ve seen coming through the doors to start the football season. The increase of customer volume naturally lends itself to not only an increase in sports betting handle, it also provides an uplift in food & beverage sales. Further, we’re consistently cross-promoting our parimutuel wagering opportunities to clientele that otherwise might not engage in horse racing.”
The variety of venue types and accessibility Sportech provides in Connecticut has proven to be a very effective modeling. Customers have easy access to in-person retail sports betting with most of Connecticut residents requiring a 20-minute or less drive to place their bets. The Bobby V’s Restaurant & Sports Bar locations appeals to sports bettors interested in a full gameday sports bar experience while other Winners OTB venues allow for pop-ins to get their bets on the night’s game and quickly cash winning tickets.