MyWinners.com Partners with Income Access

MyWinners.com Partners with Income Access

Partnership for Connecticut’s only regulated online horse-racing wagering brand to include affiliate program launch and management, SEM and media buys

MyWinners.com, the only website legally permitted to offer online horse-racing wagering to players in the state of Connecticut, has announced a partnership with Income Access, an iGaming-focused technology and digital marketing services provider. As part of the marketing partnership, MyWinners.com’s new affiliate program will integrate with Income Access’ platform and will be managed by the company’s acquisition specialists, who will also develop and implement a search engine marketing (SEM) and media buy strategy.

A subsidiary of Sportech PLC, the MyWinners.com brand allows residents in Connecticut to wager online on leading horse-racing events at a wide range of tracks in the United States. These tracks include Saratoga Race Course, Belmont Park, and Aqueduct Racetrack in New York; Santa Anita Park, and Del Mar Thoroughbred Club in California; Churchill Downs, and Keeneland in Kentucky; and Florida’s Gulfstream Park. MyWinners.com features a fully dynamic wagering interface complete with live-video streaming and free handicapping selections.

As part of MyWinners.com’s partnership with Income Access, the brand will launch an affiliate program on Income Access’ acquisition-tracking platform, which has been supporting iGaming brands’ marketing strategies since 2002. The Income Access software has received consistently strong industry recognition, including winning the eGaming Review B2B Award for Best Affiliate Software multiple times.

The affiliate program’s integration with the platform will be completed in the next month. Income Access’ team of acquisition specialists for the US market will manage the program once it is live. “We’re pleased to announce Income Access as our marketing partner – their experience in the gaming market brings a unique perspective in the acquisition of horse-racing fans for Mywinners.com,” said Josh Tepper, General Manager at MyWinners.com. “Together, we’re excited to bring to the state of Connecticut a best-in-breed online wagering site.”

As well as using the affiliate channel, Income Access’ acquisition specialists will also carry out additional digital marketing activities. These include a comprehensive search engine optimization (SEO) strategy to raise the brand’s online profile, pay-per-click (PPC) ad campaigns and third-party digital media buys.

“The exclusive website in the Connecticut market, MyWinners.com is a highly prestigious brand in the online horse-racing wagering vertical,” said Nicky Senyard, founder and CEO of Income Access. “I’m excited to announce our wide-ranging digital marketing partnership with MyWinners.com, which is sure to keep its acquisition not only on-track – but ensure the brand remains a front-runner in its vertical.”

January 6, 2015 News, Uncategorized Comments Off on MyWinners.com Partners with Income Access

Departing Director Statement

The following information is provided in accordance with Section 43 0(2B) of the Companies Act 2006.

As previously announced, Ian Hogg tendered his notice of resignation as COO, International Consumer Facing Division, to the Company on 4 March 2014 and resigned from the Sportech PLC Board on 23 September 2014.

He was subject to a 12 month contractual notice period. However, by agreement with the Company, his employment terminated on 31 December 2014 and he has foregone any payment in lieu of the remainder of his notice period.

From 23 September 2014 to 31 December 2014, Ian Hogg continued to receive his normal salary and contractual benefits.

He may be eligible for a bonus in respect of the 2014 financial year, but eligibility is subject to the Company, and Ian, meeting specific performance criteria and at the overall discretion of the Remuneration Committee.

Any bonus entitlement will not be decided until the next Remuneration Committee meeting in 2015 and, if and to the extent payable, will be paid on the normal bonus payment date.

Long-term incentive awards granted in 2011 have, where the relevant performance periods have completed and to the extent the relevant performance criteria has been met, vested at the normal vesting date and, pursuant to the same, Ian Hogg will receive 94,189 ordinary shares of 50p each in the Company in respect of awards that vested on 23 December 2014. Awards granted in 2012, 2013
and 2014 lapsed in full at cessation so no payments have or will be made.

No payments for loss of office have been made to Ian Hogg.

Full details of the remuneration payments made to Ian will be set out in the 2014 Directors’ Remuneration Report.

Departing Director Statement (PDF)

January 5, 2015 PLC Statutory Notices, Uncategorized Comments Off on Departing Director Statement
Recent Posts
Archives